News + Trends

This quarter, we explore culture and content through the lens of the comfort influ...

Our monthly round-up of the top trends and insights you should know about in the i...

To kick off 2023, we dive into the latest trends we predict will effect the next q...

Another year has come and gone and it’s hard to believe that 2023 is just around t...

Crystal Malachias, global growth and development director at ITB Worldwide, explor...

Our monthly round-up of the top trends and insights you should know about in the i...

ITB Worldwide’s account manager Katie Calderwood talks us through a year-long part...

ITB Worldwide’s VP of influencer marketing Stephanie Stabulis reflects on the crea...

As Netflix shows increasingly come to define the cultural conversation, lesser-kno...

Our monthly round-up of the top trends and insights you should know about in the i...

It’s important for social media platforms to have restrictions in place to protect...

The Metaverse has been one of the hottest buzzwords in the influencer marketing sp...

As we approach the end of the year, it's been exciting to look back on the innovat...

This month is our celebrity special, reminding you that celebrity is most definite...

As brands begin entering new spaces like the metaverse, there’s a sense of fear an...

Great marketing is shaped by culture, and culture is shaped by people. Sport is a ...

The protection of creators and their audiences on social media is paramount. But w...

Our monthly round-up of the top trends and insights you should know about in the i...

For The Drum's Deep Dive into Audio, our Managing Director, Emma Shuldham, outline...

Aaron King, our Senior Account Director has worked at ITB for over three years now...

The influencer marketing industry continues to power brands forward at rapid pace,...

Our monthly round-up of the top trends and insights you should know about in the i...

Virtual influencers are taking the metaverse by storm – but is there a tradeoff be...

As we close the second quarter of 2022, we take a look at some of the key consumer...

Our monthly round-up of the top trends and insights you should know about in the i...

Since the advent of social media – and influencers in particular – the trends cycl...

At this years Influencer Marketing Awards, ITB took home the gold for best fashion...

The way in which we measure influencer marketing campaign success is a much-debate...

Our monthly round-up of the top trends and insights you should know about in the i...

Whilst the pandemic was characterised by nostalgia, looking to better times of the...

In our latest Open Mic article for The Drum, we investigate the possibilities for ...

Account director at ITB Worldwide reflects on the creative inspirations that spark...

Our monthly round-up of the top trends and insights you should know about in the i...

“In the modern world, change is inevitable, so we all must learn to embrace it in ...

In the latest Drum Open Mic piece, Crystal Malachias, our Global Growth and Develo...

With over a billion users and 656 million downloads in 2021, TikTok is not a platf...

Amidst the tough global political climate, the start of 2022 has seen consumers vo...

When TikTok announced it would be expanding the pilot of its Stories feature, ITB ...

In her latest piece for The Drum, Crystal Malachias, our Global Growth and Develop...

‘Be curious’ and ‘Family first’ are two lessons that stuck with ITB Worldwide's se...

When forging a successful partnership between an influencer and a brand there are ...

ITB Worldwide’s recently-promoted group director Jan Taubert reflects on the creat...

Are influencer partnerships the answer for every brand out there? Well, that’s a b...

In her latest piece for The Drum, Crystal Malachias, our Global Growth and Develop...

The Influencer Marketing Trade Body (IMTB) has announced the addition of ITB World...

Volume 4 - A Quarterly Review

This article, originally written by Johnny Aldred from Performance Marketing, feat...

This article was originally published in PR Week and is authored by ITB Global Gro...

The rise of creators is well-documented and unstoppable. More than 50 million peop...

ITBs SVP, Lauren Stillman, tells LBB Online all about her creative hero, Iris Apfel

This months Talent To Watch focuses on 'The Creator', those who are using their pl...

Brands shouldn’t be confined by labels of ‘influencer’ and ‘celebrity’ – instead i...

We are excited to launch a brand-new blog series, ‘Talent To Watch’ where we will ...

Volume 3 - A Quarterly Review

Instagram is pivoting to full-screen video, TikTok has extended the length of its ...

From The Clash's 'London Calling' to Paul McCartney's credit card commercial, ITB ...

What do Molly-Mae Hague and Kendall Jenner have in common? The former has 6 millio...

3 reasons why you as a brand should be utilising nano-influencers and all they hav...

New dressing program celebrates a return to the red carpet for MET Gala, MTV VMAs,...

This article by Aleda Stam was originally published in PR Week and features commen...

Volume 2 — A Quarterly Review

Brand storytelling is shifting from product- to human-centric narratives, driven b...

Earth Day has been and gone but sustainability need not be hinged on just one day ...

It would be wonderful if I could start this piece by applauding the influencer mar...

The social platform gives more insights into how the new tool will help marketers

Barely a week goes by when our news feeds aren’t filled with one update after anot...

Charlotte Hoare, Senior Strategist at ITB Worldwide, reflects on how 'nostalgia' c...

Sian Keogh, from ITB Worldwide, discusses the importance of the disabled community...

‘Influencers face backlash for jetting off to Dubai’ is just one newspaper’s take ...

A View from Account Manager, Tim Lay

A Point of View from Charlotte Hoare and Jennifer Lydon

Senior strategist Charlotte Jade Hoare shares her view on the impact of Reels

Senior strategist Charlotte Jade Hoare shares her view on the impact of Reels

Emma Shuldham, Managing Director at ITB Worldwide looks at what brands can learn f...

How the last tumultuous 12 months will shape brands’ influencer campaigns in 2021

ITB's Managing Director Emma Shuldham gives perspective on how Tiktok has become t...

Jenn Lydon, Communications Strategist, and Tim Lay, Account Manager, comment on so...