How brands can engage hard to reach audiences through celebrity and sports

There’s no denying the power of sporting events in providing an international platform for brands to reach large audiences. With the FIFA World Cup 2022 in Qatar around the corner and NFL kicking off the season with its ‘It Feels Good to Football’ ad as Super Bowl fever starts to sweep across the US, brand marketers and agencies will be looking at how to activate on and off the pitch around these, and other, milestone events in the sporting calendar.

In our latest piece for The Drum, Brian Wedl, senior director at ITB Worldwide explores the shifting demographics and viewing habits of sport and how the celebrity tactic can help brands break through the clutter to reach audiences.

Read the full piece here in The Drum >>> https://www.thedrum.com/profile/itb-worldwide/news/how-brands-can-engage-hard-to-reach-audiences-through-celebrity-and-sports