How TikTok is driving the cultural aesthetic

TikTok is an incubator for creativity and trends. It’s where new aesthetics and content crazes begin and end, and brands who want to be on the pulse of the cultural conversation are getting in on the action. It isn’t just a hotbed of viral dance moves and challenges, it’s dictating the fashion agenda now, too. When people want their fix of the latest looks, they aren’t waiting around for the new edition of Vogue, they are turning to TikTok. But trends born on TikTok are moving fast – and brands need to be nimble too.

With aesthetic trends starting on TikTok but moving on at rapid pace, how should brands look to get in on the craze? In her latest piece for The Drum, Crystal Malachias, global growth and development director at ITB Worldwide explains why and offers four top tips for how they can capitalize:

• Stay informed
• Keep it relevant
• Size isn’t everything
• Be conscious

To understand this in more detail, read the full piece via The Drum here: https://www.thedrum.com/profile/itb-worldwide/news/tiktok-is-driving-the-cultural-aesthetic-heres-how-brands-can-capitalize