Moving at the speed of culture: 5 influencer marketing predictions for 2022

Trends will come and go quicker than we can say sea sha..n…t…. [sea shanty – for those who missed that boat around this time last year]. Social media is moving at the speed of culture, and marketers who start 2022 without an always-on mindset are going to be left in the dust.

As the influencer industry further matures and proves an essential building block of the marketing mix, it’s clear that 2021’s buzzword of authenticity isn’t going anywhere. In her latest piece for The Drum, Crystal Malachias, global growth and development director at ITB Worldwide shared her top 5 influencer marketing predictions for 2022, which include:

1.     Video, video, video – the long and short of it

2.     Multiple touch points – every screen, everywhere

3.     Authentic and organic always wins the day

4.     Transactional arrangements out, always-on partnerships in

5.     Accountability – somebody’s gotta do it

Because there’s so much happening in the social media and influencer marketing space, there’s no better time to start thinking more creatively about how best to engage with culture and communities. Read the full piece here via The Drum to explore what you need to do about it.

https://www.thedrum.com/profile/itb-worldwide/news/moving-at-the-speed-of-culture-5-influencer-marketing-predictions-for-2022