04 Jul 2023
This quarter, we explore culture and content through the lens of the comfort influ...
Read MoreIn this edition, we explore how consumers and talent alike have been rejecting the status quo in pursuit of escapism, purpose, and fulfilment. There’s evident hunger for novelty in all aspects of life: entertainment, technology, love, career, and so much more. Despite global cost of living crises and recessions, people are becoming comfortable with being uncomfortable if it means they will feel something truly new. Playing it safe in the face of crisis is no longer the way for brands or for talent.
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Thank You for Reading,
ITB Talent & Influencer Team
