Pushing for purpose: 4 influencer marketing predictions for the second half of 2022

The creator economy isn’t going anywhere, and as we see 2023 approaching in the not-so-distant future, here are four key trend predictions for the influencer marketing landscape for the latter half of the year.

1.) Creators without a following are the next big thing

2.) Wasteful gifting is ‘trashy’ and brands need to adjust their approach

3.) A niche influencer is the new lifestyle influencer

4.) Welcome to the metaverse

Check out the full original article on The Drum.