Shadow banning is silencing crucial content creators – here’s how to get around it

Platforms need to look left and right instead of having a laser focus. There has to be a way for these social media platforms to understand who is routinely creating valuable content so that they don’t automatically block that content. Moderation is still key to this – but perhaps there could be alternative tools in place to do so. Aaron suggests three ways this could work:

1. ‘Send to moderator’ button

2. Extension of the blue tick verification model

3. Self-moderation options

More and more, we are seeing brands tackle taboo subjects in their advertising efforts to be diverse and inclusive – it’s about time the platforms moved with the times too.

Read the full article here on The Drum to learn more.