The Power of Influence: Insights & Trends

As we reach the end of the third quarter this year, we take a look at the key trends that are just at the beginning of their lifecycle and will start to shape the new normal post pandemic. The creator economy is reaching its maturity in the marketplace since the launch of a variety of new social media platforms and brands are racing to capture the attention of audiences on platforms densely saturated with ads and organic content. We’ve highlighted the most important trends to think about for your social media and influencer marketing strategies as we daw closer to the end of the year.

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