The Power of Influence: Insights & Trends

As we approach the middle of 2021, we take a look at some of the key consumer and content trends that are shaping up as the restrictions of the pandemic start to lift. The “less is more” trend looks as if it is now here to stay amongst younger consumers – also known as the sustainable generation – but we also mustn’t forget the power of older cohorts, such as baby boomers, who have greater purchasing power especially now they’re more digitally literate and shopping online. We’ve highlighted these movements and more that matter in this second quarter of the year, showcasing our perspective and the its implications for brands and the world of influence.